The Gap

And I am not talking about jeans.

Since I have launched an independently published novel into the blogosphere of book reviews and book bloggers I have come across an interesting phenomenon. I am sure it will straighten out eventually but for the moment, I am reminded of what our guest, Laura Von Wermer said about techgeeks scaring the book people away from our territory and how we have to take it back (I'm paraphrasing).

Reviews, a basic tool -- you send an ARC out to a list of time honored media representatives and they assign the book. Either the reviewer likes it or not, but there are givens: they know that the book is not proofed so they don't point out typos; there is the understanding that the font of a novel is probably not something to review.

More important-who gets the ARCs--if you are dealing with a virtual PR agency, as I am, this is wild. We are definitely not in the same world. I have been the host blogger on a mommy blog for a novel about Marilyn Monroe. I believe the thinking for where a book should go is fundamentally different. Rather than to a MM site, or dead celebrity, or Hollywood, the thinking goes in multiple directions. Blogs can take you deeper and sideways rather than staying on topic.

It's all a learning experience and once I've mastered it I am sure the entire landscape will change. C'est La Guerre.

BLOG ON

I was avoiding cleaning the bathroom (hey, someone's got to do it) by surfing. I hit my usual spots, fashion, perfume, Amazon, and of course Consult the Editor. I know all the contributors, some of them I know for quite a while. It was not surprising that I could identify them by their voice without looking at the name.

But it reminded me of a tip I learned about writing. Blogs make for great stepping stones. Just as the short story used to serve novelists, so blogs can kick off a career. They are great for practicing and building a style and voice. Each post can be tailored to the blog it serves to learn how to reach an audience.

We can be sloppy in journals. Books that provide exercises can be dangerous since they can fool us into thinking we are writing. But blogs count. People might read them. These paragraphs are a great way to hone skills. I believe blogs are equal to personal essays such as those published on the op-ed page or Modern Love in the NYTimes, and should be written and rewritten until the piece is perfect, not spit blogs out.

If I were following my own advice I wouldn't be posting this without more attention to detail, but the cleaning is waiting. I can rationalize that I make my living as an editor. But you writers out there, think about how many people are exposed to your work in one post. Then blog on.