And I am not talking about jeans.
Since I have launched an independently published novel into the blogosphere of book reviews and book bloggers I have come across an interesting phenomenon. I am sure it will straighten out eventually but for the moment, I am reminded of what our guest, Laura Von Wermer said about techgeeks scaring the book people away from our territory and how we have to take it back (I'm paraphrasing).
Reviews, a basic tool -- you send an ARC out to a list of time honored media representatives and they assign the book. Either the reviewer likes it or not, but there are givens: they know that the book is not proofed so they don't point out typos; there is the understanding that the font of a novel is probably not something to review.
More important-who gets the ARCs--if you are dealing with a virtual PR agency, as I am, this is wild. We are definitely not in the same world. I have been the host blogger on a mommy blog for a novel about Marilyn Monroe. I believe the thinking for where a book should go is fundamentally different. Rather than to a MM site, or dead celebrity, or Hollywood, the thinking goes in multiple directions. Blogs can take you deeper and sideways rather than staying on topic.
It's all a learning experience and once I've mastered it I am sure the entire landscape will change. C'est La Guerre.