tag:blogger.com,1999:blog-7489828862286549092.post5758655875266539663..comments2023-05-18T04:24:50.676-04:00Comments on Consult the Editor: The GapKarl Weberhttp://www.blogger.com/profile/03587358000156945375noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7489828862286549092.post-89081795190146824172011-06-16T13:21:57.963-04:002011-06-16T13:21:57.963-04:00The gap is elemental. I don't think people wh...The gap is elemental. I don't think people who read books on an iphone are like me, waiting for the Saturday Times to be delivered with its copy of the NBYTBR to make choices about what to buy. <br /><br />I believe that literacy has evolved (for those who are literate).<br /><br />The onus is on the less evolved to keep up because that's how survival works. <br /><br />Using the differential in responses to the ARC is an easy choice. But let's extend it further. Start at the end, the marketing--why would anyone consider print ads when one on line ad can go viral and a book can be explored in unlimited markets rather than relegating it to a category and promoting it only there. Are conventional publishers' sales or promotion people going to have the time to research and weed out on line markets? <br /><br />It seems to me that sometimes technocrats purposefully make the various services sound complicated. There is an enormous communication gap and I don't think all the gobbledy gook is a mistake. Who knows what landing on an RSS mean, raise your hand. Should you be paying for it?<br /><br />Another gap is between what is a good deal to a book person vs on line numbers. If I tell you I will take a cut of xx% and you can break even at 3000 books, is that a good deal? No, it is a terrible deal. To sell 3000 indie published books is a coup. It takes a long time if it ever happens. Does an author searching for the right package to publish her material know how to figure this out?<br /><br />The percentages taken by Amazon vs what you get from buying directly from Create Space or your own web site, or if you are on another link, or in an Ingraham catalogue, or from a bookstore--they all vary. The old 51% for big box stores, 50% for chains and 40% for independants might as well be the percentage Moses took coming down the mountain with the tablets.Sandi Gelles-Colehttps://www.blogger.com/profile/16926925388759975262noreply@blogger.comtag:blogger.com,1999:blog-7489828862286549092.post-12531081710378243802011-06-15T12:47:44.484-04:002011-06-15T12:47:44.484-04:00So where is The Gap?--Between the traditional book...So where is The Gap?--Between the traditional book review outlets that mainstream publishers send galleys to and the far-flung new media to which indie publishers are reaching out?Karl Weberhttps://www.blogger.com/profile/03587358000156945375noreply@blogger.com