Welcome to the blog of the Consulting Editors Alliance. This is our forum for sharing views on the wonderful, bizarre, enormously frustrating and satisfying (depends on the day) world of book publishing and our roles in it as freelance editors, writing collaborators, and ghostwriters. Please join the conversation!

Wednesday, June 15, 2011

The Literature of the World in a Warehouse in Richmond, California

I love this story about Brewster Kahle, who has taken it upon himself to create an archive for hard copies of books scanned, digitized--and then mostly discarded--by Google.  Ultimately he hopes his collection will include some ten million books.

Is there a point to Kahle's mission?  There will be if, by some quirk of history or technological evolution, we arrive at a moment when the Internet is no longer available or useable, and we suddenly realize that one of those old tomes we uploaded decades ago contains information we actually need or want.

Digital technology is great, but I for one wouldn't want to bet our entire cultural patrimony on the continued viability of any single electronic data storage and recovery system.

Sunday, June 12, 2011

The Gap

And I am not talking about jeans.

Since I have launched an independently published novel into the blogosphere of book reviews and book bloggers I have come across an interesting phenomenon. I am sure it will straighten out eventually but for the moment, I am reminded of what our guest, Laura Von Wermer said about techgeeks scaring the book people away from our territory and how we have to take it back (I'm paraphrasing).

Reviews, a basic tool -- you send an ARC out to a list of time honored media representatives and they assign the book. Either the reviewer likes it or not, but there are givens: they know that the book is not proofed so they don't point out typos; there is the understanding that the font of a novel is probably not something to review.

More important-who gets the ARCs--if you are dealing with a virtual PR agency, as I am, this is wild. We are definitely not in the same world. I have been the host blogger on a mommy blog for a novel about Marilyn Monroe. I believe the thinking for where a book should go is fundamentally different. Rather than to a MM site, or dead celebrity, or Hollywood, the thinking goes in multiple directions. Blogs can take you deeper and sideways rather than staying on topic.

It's all a learning experience and once I've mastered it I am sure the entire landscape will change. C'est La Guerre.

Thursday, June 9, 2011

A book of and for the ages

I am telling everyone these days about A TIME FOR EVERYTHING, by Karl Ove Knausgaard, translated from the Norwegian by James Anderson. I have not been so moved and awed by a book in years. The time you give this book will be repaid a thousand fold in honest emotion (one of the rarest things in art), spellbinding imagery, and profound ideas.

Thursday, May 26, 2011

"Why Is Someone Else In My Book's Author Photo?"

Check out this story from Salon to read about one of the weirdest publishing snafus I've ever heard about (and believe me I've heard about quite a few).

Incidentally if any of the publishers I work with is looking for a new photo of me to use on a forthcoming book, I'd suggest the shot to the left.  It might generate a few extra sales . . . 

Monday, May 23, 2011

The Big Seven

re the back and forth between Karl and Toni about allowing consumers to vote on covers--Galley Cat reports that author Max Barry has convinced his publisher to allow the Reddit community to vote on cover for his latest book.

While this is not what we seem to be now referring to as the big six, it is a step towards democratic selection.

More important-How do we feel about Amazon hiring Larry Kirschbaum, the world's greatest publisher, to head their publishing group? I think this means that we will have a big seven. I wonder if the publishing arm will start to interfere with what Create Space and other printers put on their site? Hmmmm-Frankly, this worries me -- it feels like a blow to the Indie Publishing movement. But it probably is time to do some sort of weeding.

Thursday, May 19, 2011

The Only Advertisement Most Books Ever Get

I enjoyed the feature in the Times Book Review last week showing rejected book cover designs, but this version is so much better, since it presents the "winning" designs alongside for easy comparison.

The next logical step: Publishers should present two or three alternative designs online and let prospective readers choose their favorite.  Better still, the publisher could count the "votes" by inviting readers to click on book covers for more information or to pre-order the title.  The image that draws the most clicks would be the one to get printed.

This is such an obvious use of social media that I am baffled as to why it hasn't already been done.  Unless it has, in which case I would love to hear about it.

Wednesday, May 18, 2011

Why Go To A Bricks-and-Mortar Bookstore? Here's A Reason

Sign of the times: This afteroon I went to my nearest physical bookstore (a Barnes & Noble fifteen minutes away from my home by car) for the first time in months. And why did I make the trip? Because the author of a book I'm editing wanted to quote a passage from a book she'd read on her Kindle--which meant she didn't know the number of the page on which the passage appeared. So I volunteered to drive to B&N to look at a printed copy of George W. Bush's Decision Points and ascertain that the endnote should refer to page 427.

Which proves I guess that you can't do everything on Amazon.  Yet.

Monday, May 16, 2011

The Next-Generation E-Book

Wow--you need to check out this presentation by Mike Matas of the interaction digital book for iPad and iPhone that he and his creative team have developed.  And be sure to watch the last thirty seconds of the four-and-a-half minute video, in which Matas explains the business model.  We live in exciting times.

Saturday, May 7, 2011

Let's Debate In The Public Square, Not In The Courtroom

Whatever you think of the Arab-Israeli conflict, Zionism, apartheid, or former president Jimmy Carter, the rebuff to the lawsuit against him over alleged "falsehoods and misrepresentations" in his controversial book Palestine: Peace Not Apartheid is unalloyed good news.  (Full disclosure: I am not unbiased in this matter since I have worked with President Carter and am an admirer of his, though of course I don't agree with everything he has ever written or said.)

Can anyone really imagine that the public debate over tough issues like the road to peace in the Middle East would be improved by the prospect of having every controversial book become the subject of a multi-million-dollar lawsuit?

Friday, May 6, 2011

Bookish Is Coming

And what is Bookish? you ask.  It's a new social networking website, launching this summer, that will be built around the book reading experience, with members sharing their favorite reads, garnering recommendations based on their past preferences, getting news about authors, and so on.  Think of a literary version of Pandora, one that provides links to books for avid readers rather than links to audio files for music fans.

Sounds like a good idea if it is done well.  And the resources and connections will be there to support it, since Arianna Huffington's AOL, Hachette, Penguin, and Simon and Schuster are all behind it, as this press release explains.

Full disclosure: A close family friend has been part of the team working part-time to help create Bookish for the last few weeks.  Much to my frustration he has been utterly faithful to his non-disclosure agreement and so today is the first time I've even heard the name of the furshlugginer thing.  But I promise the minute he is authorized to disclose anything more the readers of this blog will be among the first to hear it.

Thursday, May 5, 2011

University Press Publishing: "This Is Madness"

Under the headline "Adventures in Deadweight Loss," blogger Matt Yglesias laments the nonsensical economics of academic publishing, citing the case of an important new book on political philosophy that is priced on Amazon--with a discount!--at $82.40. Key quote: "I do wish people working in the academic world would think a bit harder about this economic/scholarly model. Professors employed at research universities are getting public and charitable funding because we think the production and dissemination of knowledge is important. That means it’s important to think about what’s actually a good way of disseminating knowledge."

Amen.  Here's how the university press "model" has been described by one expert: "We publish the smallest editions at the greatest cost, and on these we place the highest prices and then we try to market them to the people who can least afford them.  This is madness."

Who said it?  Chester Kerr of Yale University Press.  And when did he say it?  In a once-famous report about university presses . . . published in 1949.

La plus ca change, etc. etc.

Sunday, May 1, 2011

Marketing Books at the Bronx Zoo

Visited the Bronx Zoo with the grandkids on a beautiful spring Saturday and encountered commercial giveaways and promotions for a variety of businesses and products, from Fisher-Price toys and Chevy Volt cars to New York Life insurance and Stonyfield Farms yogurt . . . as well as books.  The Zoo is working with publishers to publicize children's books on animal themes, including a recent alphabet book by our artist friend Matt Van Fleet.

Can't help having mixed feelings about it all.  On the one hand, it's annoying to find the capitalist urge pushing its way to the forefront of yet another once-noncommercial public institution.  On the other hand, if kids are going to be indoctrinated into buying stuff, I'd rather have it be books than most other things.

Tuesday, April 26, 2011

SPAWNPUNK

Wait, I mean STEAMPUNK. Does anyone have any idea what this genre refers to? Now that Penquin is starting their Book Country line, whatever this material is has been formalized, along with Alternative History, into a bona fide slot. Oh to be in paperback publishing in the old days, looking for the right book to shove into the rack.


Seriously, does anyone know what this refers to?

Saturday, April 23, 2011

A Kindle Issue

Don't get me wrong, I heart my Kindle! But I was recently reading Inside of a Dog and saw that the author said she had fed her dog raisins. Since raisins are known to be toxic to dogs, I found this upsetting and actually e-mailed her (a first for me). She answered almost immediately saying that I wasn't the only one to have remarked on this and she was surprised because there was a footnote right there saying that more recently raisins had been found to be dangerous for dogs. I looked again, and the note wasn't there. Turns out that on the Kindle all notes are given at the end of the book, and since you can't flip around the way you do the pages of a book, you don't really see them until you've finished reading the whole thing. Even more problematic, because there are no page numbers, it's almost impossible to go back and find out what each of the notes refers to.

This is not going to cause me to give up my Kindle, but it seems like a technological issue that would be relatively easy to fix--Amazon, are you listening?

A PROPOS

I am a technological idiot so if this link does not work forgive me. Galley Cat published the top 20 apps for books and here's the link.

Honestly I have no idea why people use apps. For starters, how do they see the screen? I suppose that's the point--I'm a dinosaur, quickly eating up all the vegetation because I am huge and unsustainable.

Happy Holiday

Sunday, March 27, 2011

Is This The Future of Publishing?

Intrigued by self-publishing? Looks to me as if Joe Konrath's blog, Newbie's Guide to Book Publishing, is a must-read.  Joe is a thriller writer who is selling thousands of self-published books (in both print and e-book editions) on Amazon.  He has also built up a substantial body of expertise in producing and marketing e-books, and quite a collection of followers who are using his methods.  I'm just getting into his work--there is a lot to absorb on his blog and it will take me a while to read it--but this looks like the real deal.

I'm surprised to hear myself saying this, but Joe Konrath may well be the future of publishing--at least one important piece of it.

Saturday, March 26, 2011

The Last Chapter Problem

Ever since the topic was broached in a Times Book Review article by David Greenberg a couple of weeks ago, there has been a lot of buzz about the Last Chapter Problem--the apparent need for every serious nonfiction book to end with a chapter that offers solutions to the problems described.

Why is this a problem? Because the proposed solutions are usually hopelessly inadequate to the problem.  After all, as blogger Kevin Drum wrote, "[A]ny social or political problem that’s hard enough to be interesting is also hard enough to have no obvious solutions."  What's more, the typical writer is better at describing situations than improving them--otherwise he or she would be a political leader or social reformer rather than a writer.

It's not easy to know what to do about the Last Chapter Problem.  Simply omitting the last chapter is usually not the answer, since editors and publishers generally insist on offering the reader a bit of hope rather than concluding with the implicit message that the problem portrayed in the book--global warming, endemic poverty, child abuse, or whatever--is basically insoluble.  And they are probably right to do so; it's hard to imagine many readers enthusiastically urging friends to read a book that is fundamentally a downer.

Perhaps the only real answer--one that only applies in a few happy cases--is when it's possible to describe the problem with such clarity and insight that, even before arriving at the obligatory Last Chapter, the nature of the solutions has been strongly implied throughout.  For me, that was the case with Lewis Hyde's wonderful new book Common As Air, which deals with the growing tension between corporate control of intellectual property and the freedom and openness needed to encourage and facilitate further creativity.

Although Hyde does indeed write a traditional Last Chapter, I found that his vivid stories about how creativity really works--including, for example, his account of how Benjamin Franklin relied on inspiration, advice, and information from fellow scientists around the world in devising his famous kite experiment and the theory of electricity that grew from it--made Hyde's preferred approach to creating an "intellectual commons" for all to share and protect was abundantly clear even before I read it.  In fact, Hyde's detailed arguments and supporting narratives were so compelling that by the time I came to his policy recommendations in the Final Chapter, I just nodded my head and said, "Of course, of course."

If you're smart and creative enough to pull this off, this seems to me to be the ideal solution to the Last Chapter Problem.  But that's a big if!

Tuesday, March 22, 2011

Writing Groups: Help or Hell?

Have you ever been in a writing group, or thought about joining or starting one? This post about it got me thinking. I was in a writing group years ago, and it fizzled (first for me; then eventually for them). My fizzle was my fault, I'd say, for:

a) not having enough current writing to make it worth going, and worth the group's time to critique me;
b) not realizing that there's limited value in having critiques from people whose writing expertise is based in entirely different markets or styles of writing (unless they are very eclectic readers and/or very astute critiquers), and
c) not being willing to commit the time to prepare pieces that are polished enough to benefit from critique and set aside time for the meeting itself.

And although I didn't find competitiveness an issue in that group, I think that also has to be part of the process when deciding whether to join a group or figuring out membership if you're starting one.

It seems that while writers long to break the isolation and yearn for meaty feedback from people who aren't our "bosses" (our agents, our editors, or others for whom we work) or our friends/family (who may be biased and/or tired of hearing about it), finding people you can learn from, and who can learn from you, is not an easy thing.

If you've ever participated in a writing group that worked well for you, what do you think made it succeed? And if you've been in groups that tanked or weren't at all helpful, why?

Sunday, March 20, 2011

But My First Chapters Aren't the Best Ones

Recently I received a query from a friend of a friend who has just start submitting his novel to agents. He explained that the tone and rhythm of the first chapters of the book are not representative of the novel as a whole, because for reasons related to plot and character development, the protagonist is quite passive early on. Later, the protagonist becomes more active and the tone and energy of the writing change. His problem: the agents he has queried all want to see the first chapter or two before requesting the whole manuscript. But the friend of a friend believes that the early chapters would give a reader the wrong impression about what to expect from the rest of the book, and because they're more passive, he's afraid no one will ask to see more. Here's how I responded:

The opening pages are considered to be of paramount importance. There's even a book about them by agent Noah Lukeman called THE FIRST FIVE PAGES. The reason for their importance is obvious: 1) You need to interest editors and agents, who may see fifty to a hundred queries and proposals a month. If they're not hooked immediately, they're going to stop wasting their time and move on to the next one. 2) Just as important, it's a general belief in the publishing world that readers are not as patient as they were in times past, and so you need to engage them right away.

You need to find a way to make the first chapters as compelling as the later ones. The character can be passive early on and then undergo changes to make him more active, but there has to be something in the opening that commands our attention, even if it's not a lot of action. Perhaps it's that we're compelled by a confounding character, or a really interesting situation -- one that we don't entirely understand, with some unanswered questions that pull us forward. If you absolutely believe that the first chapter doesn't represent the rest of the book AND that it is as compelling as the rest of the book, then you might send the first chapter, as requested, and include a later one, too, saying that the tone (or whatever) changes, and in the interest of full disclosure, this is what most of the rest of the book sounds/feels/reads like. No matter how good the rest of the book is, it's the first pages of the book that have to make us (agents, editors, readers) want to read more. It's that simple.

Every book is unique, like its author. All they same, there are a few rules that apply almost universally -- to novels, at least -- and one of those is that the first few pages have to give readers a reason to keep turning the pages.

Friday, March 18, 2011

Really? What year is this?

Sadly, we actually DO still need to discuss the difference between reporting on male achievement vs. female. Still.