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Showing posts with label New York Times Books Review. Show all posts
Showing posts with label New York Times Books Review. Show all posts

Thursday, May 19, 2011

The Only Advertisement Most Books Ever Get

I enjoyed the feature in the Times Book Review last week showing rejected book cover designs, but this version is so much better, since it presents the "winning" designs alongside for easy comparison.

The next logical step: Publishers should present two or three alternative designs online and let prospective readers choose their favorite.  Better still, the publisher could count the "votes" by inviting readers to click on book covers for more information or to pre-order the title.  The image that draws the most clicks would be the one to get printed.

This is such an obvious use of social media that I am baffled as to why it hasn't already been done.  Unless it has, in which case I would love to hear about it.