Welcome to the blog of the Consulting Editors Alliance. This is our forum for sharing views on the wonderful, bizarre, enormously frustrating and satisfying (depends on the day) world of book publishing and our roles in it as freelance editors, writing collaborators, and ghostwriters. Please join the conversation!

Saturday, October 30, 2010

Writing as Gardening

I recently heard a great interview with Barbara Kingsolver in which she compared the difference between writing fiction and writing nonfiction to the difference between gardening in the desert and gardening where it's lush.

When you garden in the desert, you point to a spot on the ground, bring in soil, fertilizer, and seeds, and you water, water, water. Basically, you supply everything yourself, creating something from nothing. Like you do when you write fiction.

When you garden where it's lush, you point to a spot on the ground and then get rid of everything you don't want or need -- vines, leaves, and weeds, weeds, weeds. Then you plant your garden and continue to do battle with those pesky weed intruders, which are always competing to share space and nutrients with your flowers and vegetables. This is like writing nonfiction -- I'll narrow it to narrative nonfiction, though it could apply to all nonfiction if we used different vocabulary -- when you look at everything that happened in the universe of the story you want to tell, and then you get rid of each thing that doesn't support that story. You eliminate things that weaken or don't serve your narrative arc, your character development, and your theme. Even if something's interesting and it really did happen (honest it did), if it doesn't support or add to your story, you pull it out. Because ultimately it's a weed, even if it's a really nice one.

Friday, October 29, 2010

Indie Publishing Success Story

I tell this story often but new information has come in for CHEAP CABERNET so for those who have heard it, put your ear plugs in. One of my clients worked with me on a memoir for ages and then got a great agent. The agent attempted to sell the book, shopping it for a year. No luck.

The client decided to take matters into her own hands and published the book herself. One month later three conventional publishers cherry picked the book from the net, bid on it. Hyperion published it.

I learned today that it has been picked as one of the top 15 Books For a Better Life award sponsored by the National MS Society.

You can't keep a good book down. I truly believe cream will always rise to the top and that is why book publishing will go on and on no matter how many generations of doomsday cynics think it is doomed.

Wednesday, October 27, 2010

The Paris Review Interviews

Dwight Garner in the Saturday 10/23/10 New York Times wrote about the latest issue of the Paris Review. It has a new editor, and he was assessing the latest issue. But the important information he provided is that its famous interview series--all the interviews with writers published since the magazine's founding in 1953--are now available (free) on the magazine's website. And as he says, they "long ago set the standard, for better and occasionally worse, for what well-brewed conversation should sound like on the page." He continues: "They're so tangled, funny, and unexpectedly revealing that they could be mounted on Broadway ..." The authors range from E.M. Forster, Dorothy Parker, and Ernest Hemingway to Mary Karr and Ian McEwan. As he says, the Paris Review's website "feels, for now, like the best party in town." One example: About the notion of a writer explaining how he writes, Philip Larkin said, "It's like going around explaining how you sleep with your wife." But as Garner comments, "Then again, Larkin never married."

Tuesday, October 26, 2010

Self-Publishing Pops Up in Soho

As a sign of the increasing interest in self-publishing, The New York Times reported yesterday on a pop up store in Soho offering self-publishing services to the public until the end of the month. The San Francisco-based company, called Blurb, is expecting an increase in interest around the holidays, because, as Eileen Gittens, chief executive of Blurb, was quoted as saying, "There's something about giving the gift of a book. It's difficult to gift a link." And who could argue with that sentiment?

For anyone interested in self-publishing, the staff will be offering workshops and advice in this temporary facility at Broome and Mercer. Go before this resource disappears.

Confessions of a Recovering Book Hoarder

In the "Paperback Row" section of last Sunday's Times Book Review I saw a small squib for a book called The Man Who Loved Books too Much. It described the work (which I haven't read) as "a series of fascinating vignettes about how the love of books can turn to madness, sometimes eccentric, sometimes sociopathic." I'll admit that description sent a tiny frisson down my spine. While some might accuse me of being a bit eccentric from time to time, I don't think I'm actually sociopathic. But I do know how loving books can verge on hoarding behavior. I still have all my college English course texts, many of them in those Holt, Rinehart and Winston paperback editions--green for English novels, brown for American. I also have all my lit crit texts, except for those my sister "borrowed" years ago that are now in her bookcases. As I scan the shelves I see rows and rows of titles I remember loving even if I can't remember exactly what was in them. I have done two or three purges over the years as things in my small apartment reached critical mass, but it's never been easy. I have no problem parting with clothes I know I'll never wear again, but parting with books I'll never reread (even ones I never read in the first place) is different. They don't go out of style (although some might argue with that as well), and they'll always fit me, no matter how much weight I gain or lose.

When I go to someone's house for the first time, I almost always catch myself scanning their shelves. Seeing what's in someone's library can be very revealing. And if they don't have any books--well that's a whole other story, as they say. But all of that may be changing at this very moment with the growing popularity of the e-reader. I've always bought books rather than borrowing them. I've always wanted to own the object. So I can understand the reluctance of people who say they don't have, or want to have, an e-reader because they want to hold the book, feel it's weight, turn the pages, etc. Had you asked me, I'd probably have said the same thing--until I got my Kindle. Now I look upon it not only as a source of instant gratification (I can acquire almost any book any time anywhere in about 30 seconds) but also as a savior from my book hoarding behavior. Now, when I finish a book I can archive it in what I've come to call Kindle heaven and get it back at any time, but I don't have to find a place for it on a shelf or add it to a stack on the floor. I can indulge my love of books to my heart's content without fear of becoming a candidate for the A&E series Hoarder. It's different. I will no longer be able to reconnect with a book I read twenty years ago by seeing the jacket spine from across the room. But I still have plenty of those (some would say more than enough), and I'm learning to just "get over it."

Saturday, October 23, 2010

New York Emanations, Literary and Otherwise

If you love New York, books, or both, please check out this cool feature from the New York Times Book Review--an interactive map of literary history in our city.

It has just one E.B. White reference--Stuart Little sailing his toy boat in Central Park--but the spirit of the whole thing reminds me of this favorite passage from White's classic essay Here Is New York:
I am sitting at the moment in a stifling hotel room in 90-degree heat, halfway down an air shaft, in midtown. No air moves in or out of the room, yet I am curiously affected by emanations from the immediate surroundings. I am twenty-two blocks from where Rudolph Valentino lay in state, eight blocks from where Nathan Hale was executed, five blocks from the publisher's office where Ernest Hemingway hit Max Eastman on the nose, four miles from where Walt Whitman sat sweating out editorials for the Brooklyn Eagle, thirty-four blocks from the street Willa Cather lived in when she came to New York to write books about Nebraska . . .
And White continues like this for another third of a page, adding parenthetically "(I could continue this list indefinitely)."

Sigh. Isn't New York wonderful? And isn't it wonderful being in the book business?

Friday, October 22, 2010

GalleyCat Shouts Out to CEA

Recently GalleyCat referred to the panel CEA presented at this year's SPBE -- How A Professional Editor Can Be Your Best Friend.

Worried that the editorial services offered in the packages of on line publishers would obviate the need for professional, designated editors, I submitted an anonymous query to one of those firms including an editorial dilemma. No matter how I phrased the question concerning the developmental editing I required, the answer kept coming back that the publisher could not supply me with the service I required.

Thankfully they know their limitations.

If we welcome Indie Publishing then authors need to act as quality control. If too much junk is thrown out there just because it is easy to do so, what will happen to the joy of reading?

Congratulations to our colleague Karl Weber for his contribution to the best selling WAITING FOR SUPERMAN.

Thursday, October 21, 2010

Writing for Love or for Money?

I was recently emailing with a prospective client, and after I had told him about my editing process and what my terms are, he said, before I give the go-ahead, I'd like you to tell me frankly whether I'm going to make any money on this book. Well, I said, first of all, you should know that very few of all the published authors actually make much money on their books. So why does any one keep writing? Probably somewhere in his mind is the fantasy that his next novel will catapult him to stardom, as did The DaVinci Code with previously little-known Dan Brown. But I have a strong feeling that any real writer is writing because of love of the craft--because inside him there's a story he has to tell, an idea he has to develop, a period of history he has to research and write about, etc. So all of you writers out there: think about why you're writing. Is it for love or is it for money?

Wednesday, October 20, 2010

Who Do You Write For?

It's a good question, and Michael Cunningham had a terrific piece in the NY Times recently addressing it.

Saturday, October 16, 2010

When Less Is More

I think this announcement from Amazon makes a ton of sense:

Less than 10,000 words or more than 50,000: that is the choice writers have generally faced for more than a century--works either had to be short enough for a magazine article or long enough to deliver the "heft" required for book marketing and distribution. But in many cases, 10,000 to 30,000 words (roughly 30 to 90 pages) might be the perfect, natural length to lay out a single killer idea, well researched, well argued and well illustrated--whether it's a business lesson, a political point of view, a scientific argument, or a beautifully crafted essay on a current event.

Today, Amazon is announcing that it will launch "Kindle Singles"--Kindle books that are twice the length of a New Yorker feature or as much as a few chapters of a typical book. Kindle Singles will have their own section in the Kindle Store and be priced much less than a typical book. Today's announcement is a call to serious writers, thinkers, scientists, business leaders, historians, politicians and publishers to join Amazon in making such works available to readers around the world.

Readers have long complained about books that are little more than articles padded to book length. The problem hasn't normally been long-winded authors or greedy publishers, but rather the realities of book marketing: It's hard to sell short books in a bookstore. Retailer margins on a book priced at, say, $4.99 are very small; and even finding a skinny 90-page book that is placed spine-out on a shelf amidst the usual 300-page tomes is very difficult!

The e-book format eliminates these problems. On Kindle, a 25,000-word book looks the same as a 100,000-word book. And clicking on an Amazon website to spend a few bucks for a pithy, insightful book I can read in a single sitting will feel exactly the same as buying a big $30.00 book I will have to invest several nights in.

This is exactly the sort of innovative publishing that digital technology makes possible. I'm happy to see Amazon leading the way once again.


Thursday, October 14, 2010

We Got a Right To Brag

Just got the news that Waiting for "Superman," the book I edited as a companion to the current movie of the same name (directed by Davis Guggenheim of Inconvenient Truth fame), will be number one on the New York Times bestseller list (Advice, How-To, and Miscellaneous category) on October 24. (Yes, people in the publishing industry get advance copies of the bestseller lists.)

If you've seen the movie, have followed the controversy surrounding its take on education reform, or are simply interested in this important topic, you might like to read the "Story Behind the Book" page I just posted on my personal website. I even answer the burning question I've gotten from a lot of my editor friends: What the heck are those unnecessary quotation marks doing in the book title?

Monday, September 13, 2010

Maybe I'm Crazy, But . . .

. . . isn't it perverse for a writer to argue that the problem with ebooks is that they make reading too easy?
So here’s my wish for e-readers. I’d love them to include a feature that allows us to undo their ease, to make the act of reading just a little bit more difficult. Perhaps we need to alter the fonts, or reduce the contrast, or invert the monochrome color scheme. Our eyes will need to struggle, and we’ll certainly read slower, but that’s the point: Only then will we process the text a little less unconsciously, with less reliance on the ventral pathway. We won’t just scan the words – we will contemplate their meaning.
So writes Jonah Lehrer in his article "The Future of Reading" in (of all places) Wired magazine.

Personally, I like the idea of people reading my words deliberately and thoughtfully, contemplating their meaning. But I'd prefer they do so because of the profundity of my insights rather than because the print is so darned difficult to decipher.

Friday, September 3, 2010

Thursday, August 26, 2010

A Must-Read For Every Lover of Literature

Here's a fine appreciative blog post by Lorin Stein, until recently an editor at Farrar Straus Giroux, about the wonderful Paris Review interviews with great writers. If you don't know these, and you are even vaguely interested in the process by which life experience gets transmuted into literature, then you should discover them.

One good way to start is by visiting the online archive that contains excerpts from the reviews. Then once you've discovered which of your favorite authors have been included--in my case, the list includes Thurber, Borges, Huxley, William Carlos Williams, Auden, E.B. White, S.J. Perelman, and many more--you'll probably want to read the full interviews, which are downloadable or available in book form in a four-volume set.

BTW Lorin Stein has just taken over as editor of the Paris Review--which means he is now responsible for carrying on this wonderful tradition. Good luck, Lorin! We'll be reading.

Monday, August 9, 2010

Instant Books, Circa 1937

From one of the curious byways of publishing history . . .

E-books may be new, but the impulse behind them certainly is not, as this story about a 1937 invention called the Penguincubator illustrates. As the story explains, Sir Allen Lane, founder of Penguin Books, was motivated to create a vending machine for paperback books by his frustration with the limited availability of reading material while traveling:

"After a weekend visiting Agatha Christie in Devon, he found himself on a platform at Exeter station searching its bookstall for something to read on his journey back to London, but discovered only popular magazines and reprints of Victorian novels.

"Appalled by the selection on offer, Lane decided that good quality contemporary fiction should be made available at an attractive price and sold not just in traditional bookshops, but also in railway stations, tobacconists and chain stores."

Today, of course, we have the Kindle, with its instant download capability, for just such moments. And not just the Kindle: My wife Mary-Jo will happily tell you about downloading books to her iPhone when she finds herself in an airport without a good novel to read. It's true that the tiny screen only has room for 75 words or so at a time, but she has had no trouble reading entire books that way. And the selection of books available is a little more varied than that offered by the Penguincubator!


Wednesday, August 4, 2010

The Future of Publishing is in Their Hands

The hands of those who best understand e-publishing? The hands of the buyers for the chains, whose choices dictate what is carried by Borders and Barnes & Noble? The hands of all those authors who will now be self-publishing? Possibly, but it's also in the hands of the 92 students who are about to graduate from the University of Denver's Publishing Institute, the 35th group of publishing aspirants to complete the month-long summer course since the institute opened its doors in 1976.

Karl Weber and I (following in the footsteps of Arnold Dolin and the late Gladys Topkis) recently had the pleasure of working with these very smart mostly twenty-somethings, trying to cram as much as we could about book acquisition, the role of the editor, and nuts-and-bolts editing into two short weeks. In the weeks that followed our Editing Workshop, the students got a thorough introduction to trade book marketing with Carl Lennertz, VP of Marketing for HarperCollins, and overviews of many, many different facets of the book business. On Friday, August 6, the students graduate, and most have already begun the process of looking for work in publishing, whether in New York or elsewhere.

After spending two weeks with these dynamic young men and women, I'm here to say: Authors take heart. There are still plenty of people out there who care about finding, developing, and publishing great books and who bring with them the passion, curiosity, and intelligence necessary to do so. I've just met 92 of them. I don't know what form those great books will take, and I don't know what forms of social networking or electronic marketing will be used to promote them. But I do know that there are an abundance of talented young individuals out there who care deeply about books, and that their energy and commitment bodes well for our industry.

Wednesday, July 21, 2010

E-Books Rising

A couple of interesting book stories in the news lately. First, an announcement from Amazon that its sales of Kindle e-books have surpassed its sales of hardcover books for the first time. This is measured by unit sales, which makes a significant difference: Most e-books are priced at $9.99, which is a lot less than the typical hardcover. So hardcover sales are still a bigger fraction of Amazon's bottom line than e-books.

Nonetheless, this is a meaningful milestone, which, together with other recent events (including continuing strong sales of the Kindle device itself as well as the positive response to Apple's iPad), suggests that e-books are in fact here to stay.

I happen to like my Kindle very much, although I don't use it for all my reading. Perhaps partly for this reason, I don't share the fears of some that the rise of the e-book spells the ultimate doom of printed books, either in hardcover or paperback form. History shows that people like their entertainment and information delivered in many different forms depending on the specific content, circumstances, and other factors.

For example, live theater was invented thousands of years ago. Much later, similar content began to be delivered through movies, radio, and television. None of these new technologies led to the demise of any of the earlier ones--in fact, all still exist and each has its unique role. In the same way, the birth of the paperback book didn't lead to the demise of the hardcover. I strongly believe that my great-grandchildren will be well acquainted with electronic books, printed books, and probably a few other ways of delivered verbal content, and that they will use and enjoy them all.

The other news story I enjoyed today is this article from BBC News Magazine about the art of typeface design. As an editor and writer I am not involved in this aspect of the book business--in fact I am often not even consulted about the design of my books--but I am fascinated by it and have an amateur's hankering to dabble in the field. (One of my retirement dreams involves running a little one-man letterpress operation printing fine limited editions of poetry and other artsy stuff. Don't hold your breath waiting to receive my catalog in the mail.)

If, like me, you are intrigued by the esthetic and psychological impact that various typefaces have on readers and their responses to books, you will enjoy the story. And if you haven't already seen the recent documentary film Helvetica, check it out--it appeals to the same rather specialized taste.

Saturday, July 10, 2010

Yes, We Still Need Libraries

In the Wall Street Journal, Cynthia Crossen writes about the budget crisis now hitting many public libraries. It's easy for many of us to assume that free libraries are less important today than in the past, but they play incredibly important roles for millions of Americans, from school kids who might otherwise have no place to encounter a wide range of books and senior citizens on fixed incomes who want to nurture a lifelong love of reading to immigrants studying for their citizenship exams and unemployed people who need a place to scan the want ads, read advice books, and work on their resumes. To say nothing of the fact that, in towns and neighborhoods across the country, the public library is often the only place where community events (speeches, lectures, conferences, meetings, exhibits) take place that are centered on books, literacy, and learning.

Supporting public libraries is one of the best things every book lover can do to maintain our society's culture of the word and transmit it to future generations.

Friday, July 2, 2010

Laura Miller on the Brave New Self-Publishing World

It has taken me a little while to get around to linking to it, but Laura Miller in Salon has written a decent article about the rise of self-publishing and its potential impact on the art and commerce of literature.

Read it for yourself and see what you think, but for what it's worth I think Miller is right about some points, a little off-base on some others. She's right, of course, about the abysmal quality of 99.9 percent of the material that finds its way into book publishers' slush piles. It's simply not true that there is a sizeable universe of unpublished masterpieces languishing in obscurity because of the blindness of the editorial gatekeepers.

She's also right, I think, when she says that, over time, new kinds of gatekeepers will inevitably develop to help readers sort through the flood of newly self-published manuscripts being enabled by the new online technologies. We don't yet know what form those new gatekeepers will take, but they will identify the blockbusters of the future and, by their neglect, consign the vast majority of self-published books to more-or-less complete oblivion.

But Miller is a bit off-base, I think, in taking a somewhat monolithic view of book publishing and readership. She writes, in effect, as if the entire industry consists of novels (and perhaps memoirs) that are suitable for a broad, general public and that are competing to attract that kind of readership. In reality, many, many books are nonfiction works aimed at very specific niche audiences--and this is where the new self-publishing technologies can play an important positive role.

There are thousands of topics that are of interest to small but devoted groups of readers who would be willing and able to buy books about those topics, generating sales not in the tens of thousands but in the hundreds. The new technologies make such "long tail" offerings more economically viable than in the past. And the Internet should make it possible for interested readers to find out about those niche books quickly and easily--without having to randomly wade through the flood of slush that Miller envisions as the brave new world of publishing.